Press Releases

 

The World’s Best Make-Up Show Comes to Toronto

Updated Nov. 3, 2009


What: International Make-Up Artist Trade Show 2009
When: 8:30 a.m. to 5 p.m. Saturday, Nov. 21; 10 a.m. to 5 p.m. Sunday, Nov. 22
Where: Heritage Court, Direct Energy Centre, Toronto, Ontario, Canada
Price: $10-70 CAD
Tickets and More Information: www.imatsshow.com

Make-up mavens and movie fans will converge on Toronto this fall for the International Make-Up Artist Trade Show, held Nov. 21-22 at Heritage Court inside the Direct Energy Centre. There’s a little something for everyone here, from fashion to film effects to shopping. IMATS Toronto Press Release: Beauty
     

Keynote speakers include Norma Hill-Patton, department head on The Twilight Saga:  New Moon. The London-born artist trained in make-up and hair design at the BBC and worked on TV shows, commercials, photo shoots, rock videos and feature films, including Out of Africa. She now lives in Vancouver, British Columbia, where she has worked on features including the second and third X-Men films, X-Men Origins: Wolverine and Catwoman. She has been a personal make-up artist to actress Halle Berry and has worked with celebrities including Meryl Streep, Hilary Swank, Al Pacino, Paul McCartney, Ben Kingsley, Kristen Scott-Thomas, Reese Witherspoon and Hugh Jackman.
   

The talented beauty artist Hung Vanngo will also speak at the show. Vanngo’s work has appeared in Allure, Glamour, Harper’s Bazaar, InStyle and Interview. His celebrity clients include Renée Zellweger, Helena Christensen and Rosario Dawson. 
   

Mike Elizalde, cofounder of the creature effects design studio Spectral Motion Inc., will be the third keynote speaker. Elizalde has worked on more than 60 feature films, including Men in Black, A.I Artificial Intelligence, Fantastic Four and X-Men: The Last Stand. He received his first Oscar® nomination and his second Saturn Award nomination for Spectral Motion’s work on Hellboy II: The Golden Army.
      

IMATS offers shopping opportunities galore: Approximately 75 cosmetics vendors will be showing and selling the latest and greatest products and tools. Industry leaders will also offer classes and live make-up demonstrations on the show floor.
     

The student make-up competition is divided into gothic beauty and X-Men mutants themes. Students will race against the clock to create winning looks and take home cash and prizes.
   

IMATS is produced by Make-Up Artist magazine, which acquired the rights to the Canadian Makeup Show early in 2009. Make-Up Artist has been producing IMATS shows since 1997. In addition to the Toronto show, IMATS is held in London in January; Vancouver, B.C. in April; Los Angeles in June and Sydney in September. All shows are produced by Make-Up Artist magazine, which is read in 50 countries and was created in 1996 by Emmy® Award-winning make-up artist Michael Key.
   

More speakers and events will be announced soon. To arrange advance or onsite interviews and photos with speakers, call Managing Editor Heather Wisner (360) 882-3488, ext. 106. For tickets and more information, and more on all the shows, go to www.imatsshow.com.